Speed-dating session at Showcase Victoria 2018. Image Lee Sandwith

“Showcase is a valuable event to see work and reconnect / connect with producers. Even though we are metro based and have access to many of the producers and artists, it is still an important platform for connecting the arts, and provides a one-stop shop for experiencing work.”

“Being able to see / hear excerpts from potential touring work is the most valuable aspect. It is extremely efficient from a time point of view. This is even more relevant for managers based in regional areas.”


Showcase Victoria is Australia’s leading state-based performing arts marketplace and a critical component of Victoria’s touring ecology.  It provides a unique platform for producers, artists and theatre-makers to build relationships and promote their work to a wide range of venues and programmers with the ultimate aim of facilitating touring.

In 2020, Showcase Victoria will be held at The Ulumbarra Theatre in Bendigo. Meaning ‘gather together’ or ‘meeting place’ in the language of the local Dja Dja Wurrung people, Bendigo’s Ulumbarra Theatre rises majestically from what was once the Sandhurst Gaol.


Showcase Victoria remains a marketplace with extraordinary outcomes for venues and programmers and in 2018 93% of attendees with programming responsibilities indicated that they were interested in productions on offer at Showcase Victoria.  See the 2018 production profiles for examples of these works.

The Showcase Victoria program is curated by an industry panel representing venues and programming organisations of various sizes, geographical locations and audience sectors.  The panel is made up of different members each year who select the works from approximately 150 applications.

While all manner of connections can be made to fulfil programming and touring ambitions, successful applicants should have a very high chance of attaining real outcomes and are chosen according to guidelines around artistic quality & innovation, viability, diversity & accessibility and audience appeal & community engagement.

Following the event itself, all attendees are surveyed with venues and programmers being asked to indicate interest in works they are considering for their programs and in which months and years.  This interest is not a firm commitment but provides valuable information for producers and tour coordinators around the viability of touring the work.  Artists and producers in the program are supplied with the names and contact details of interested venues and programmers and are encouraged to make contact to further develop relationships.  Venues and programmers can also contact producers directly and/or wait to be contacted by tour co-ordinators during the tour-building process.

“Showcase Victoria is the most important event for both artists and venues on the calendar. The opportunity to connect on this scale is invaluable for both.”